Look through your audit & decide what is important. What social channels are performing well & which ones might need a different focus. What’s really important for you to achieve with your social media goals. 

Vanity metrics are fun to track but will increasing your likes lead to real business value. Take a look at your overall business strategy & your social marketing plan & look for ways to better align the latter with the former. 

Once you decide what kind of growth or improvement can really help improve your business, it’s time to start crafting some specific social media goals.