Make sure your goals are realistic & trackable. Tie them to clear objectives that will help you make progress.

Use S.M.A.R.T framework

  • Specific: Be clear. Does “increase engagement” mean you want 100 new followers or 1000? Making your social media goals specific helps you track progress & measure success.
  • Measurable: Every goal needs some kind of metric. “Improve customer service” is a great concept but it’s not a goal unless you have a way to measure that improvement.
  • Attainable: Your social media goals should require you to stretch but they should be within reach if you put on the required work.
  • Relevant – This is the piece that ties your goal – setting back to larger business objectives. If your goal involves increasing Facebook likes, for example make sure you understand how that will benefit the business.
  • Timely – Deadlines keep everyone accountable. Include a time frame for completion of your goal so you know when to check in on your success. You might also want to include some milestones along the way for incremental. 

Use OKR goal framework

Objective & key results

OKR goals aren’t 100% achievable. Objective are meant to be very ambitious & reaching 60-70% success is considered a win. 

Develop OKR goals with 2 simple questions

  1. Where do you want to go? – What do you want to achieve & what is the impact on your business?
  2. How will we pace ourselves to track whether we are getting there? – What are the specific results that will indicate progress or success? What will you track & measure? 

You should have about 3 key results for each objective.