Remember coversations is not the same as sales. A conversation might be signing someone up to a free newsletter. But every conversation has measurable value for the company, even if no cash exchanges heands.
– Conversation rate – Click through rate – Bounce rate – Social media conversation rate
Gain customer/market insight
Rather than key social media metrics for this goal you can use internal milestones like building out (or updating) your buyer personas.
Indentify & nature leads
It is unusal to make a sale the first time a potential customer encounters your product online. Bringing in leads is a key way to use social media to fill your sales funnel & produce value for your brand.
Conversion rate is an important metric for lead generation social media marketing goal. Use it to track how many people are signing up for your lead generation offering like white papers & contests.
Conversion rate is an important metric for lead generation social media marketing goals. Use it to track how many people are signing up for your lead generation offering like white papers & contests.
You could also use internal measures to track how many leads your sales team is bringing in & how well they convert those lead customers.
Deliver customer service/support
Social media is an important platform for customer service & support & social messaging is now the preferred customer service.
Customer satisfaction score is important metric to track for customer service-related social media goals. You’ll likely also want to track internal metrics like number of service requests tackled per customer service rep.
Don’t attract numbers, attract quality.
Make sure they are –
– Willing to learn/trainable – Understanding the business lay out – Willing to work as a team
Identify crises & manage communitcations
Social media response to a crisis can make or break your brand rep, so this goal is very closely related to number 2.
Tie your measures & key results to concreate internal steps, like developing a social media police, securing your social accounts & nailing down your crisis communications plan.
Improve internal communitcations
Social media is an important channel for building & communitcating with your internal teams.
You can use the same kinds of metrics you can use for external communications here:
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.