Now that you know some great best practices for Facebook Live, let’s take a look at some great video ideas.
Use any and all of these ideas if you’re looking for some inspiration and want to give your audience some great and engaging content.
1. Holidays, trends, and special events
Jumping on a trend is a great way for your brand to dive into the conversation.
This could be a holiday, a topic making headlines, or the latest meme! As long as it’s relevant and useful, you can make it the focus of your live stream and people will tune in.
International Women’s Day provided a great reason for London’s The National Gallery to dive into the history of a specific painting from its collection in a Facebook Live broadcast.
The video eventually got more than 27,000 views — an impressive audience for a nearly 12-minute, fairly academic discussion of one work of art.
2. Q&A and interviews
Facebook Live provides a great platform to interview an industry leader. Not only can you stream out the entire thing to your audience, but viewers can also ask questions via the comments.
This gives you an opportunity to engage your viewers by answering their questions and providing helpful content.
All you need is a host and a willing and interesting guest (or several). The audience can join in and ask questions in the comments, making the experience interactive.
Author and podcaster Adam Grant regularly interviews interesting people, from astronaut Scott Kelly to Sheryl Sandberg to Malala Yousafzai. He often shares these as live videos on his Facebook Page.
Adam’s live interview with relationship expert Esther Perel racked up 164,000 views.
3. Breaking news and announcements
We mentioned before how important it is to jump on trends. That’s what makes streaming news and announcements so great on Facebook Live.
Just like news organizations, brands can live stream breaking news — as long as the “news” is relevant to your audience, of course.
America’s Next Top Model uses Facebook streaming to get fans involved with the show throughout the season. The platform was an obvious choice for announcing the top 14 finalists in the latest season.
After revealing the names of the finalists, Tatiana Price (runner-up from cycle 23) and Drew Elliott (one of the judges from the show), answered fan questions from the live comment stream. The 16-minute video has been viewed more than 160,000 times and got 1,500 reactions.
4. Performances and live events
Facebook Live is a perfect platform for streaming live events such as:
Doing so opens the experience to a wider audience — which is great if the live event you’re streaming is produced by your brand.
Streaming live at events also helps boost that all-powerful FOMO (fear of missing out) factor, helping to build hype and anticipation for your next event. This is great if you want your followers to join you at another event later on.
The Centers for Disease Control regularly post live streams of important conferences related to their work and topics of human health — including this session on preventing childhood obesity.
Another great example comes from Dutch DJ Armin van Buuren. He created a Facebook Live stream showing almost four hours of his set from the Untold Festival.
The stream brought in more than half a million views and more than 6,000 shares, making it the most-shared Facebook Live video from a musician in August 2018.
5. Go behind the scenes
Behind-the-scenes content is incredibly popular — and for good reason. It gives your audience a peek at what goes into making the brand they love so much.
Facebook Live takes things one step further by giving the audience the opportunity to interact, ask questions, and influence the direction of the broadcast in real-time.
Bob Herzog, a host of Good Morning Cincinnati, is a dedicated Facebook Live broadcaster. He’s gone viral with his Wake Up and Make Up Facebook Live videos, which show the less-than-glamorous behind-the-scenes aspects of being a newscaster.
His videos have attracted a whole new audience to his morning TV show. The station is now capitalizing on that connection with fans.
During commercial breaks, Herzog uses a Facebook Live feed to ask fans what they should talk about on TV in the next hour, creating incredible real-time engagement across platforms.
His videos get an average of 5,200 comments per week.
6. Product demos and tutorials
Hosting a product demo or a how-to tutorial is a great way to engage your followers — while showing off the products and services of your business.
Imagine you’re a fitness coach. You can use Facebook Live to:
- Show viewers how to do a new workout
- How to mix a new health supplement you’re selling
- The best way to warm up for the gym
Homemaking mogul and ex-convict Martha Stewart is the master of this. Her cooking and craft projects are perfect for Facebook Live, and regularly get hundreds of thousands of views. The genius of her strategy is that each video is used to promote other products from the Martha Stewart empire—her TV show on PBS, her craft supplies from Michaels, or one of her books.
One Facebook Live cooking video in which she was joined by Jennifer Garner was viewed more than half a million times. The video promotes the latest issue of Martha Stewart Magazine.
The Martha Stewart team also does a great job of responding to fan questions in the comments, directing them to even more Martha Stewart resources and products.
7. Product or campaign launches
Announcing a Facebook Live video for the launch of a campaign can be a good way to build anticipation for whatever it is you plan to tell your audience. Be sure to tease the live-stream in advance and let fans know to tune in all the details.
Facebook’s live Oculus Connect 5 keynote, showcasing the company’s new VR gaming product called Oculus Quest, got more than 300,000 views in the first four hours it was online.
8. Host a regularly scheduled live show
With the introduction of Facebook Watch, Facebook is encouraging the creation of regular video programming and going after exclusive rights to live broadcasts.
While Watch might not be the best fit for all businesses, anyone can create a regularly scheduled Facebook page live video series.
Cheddar calls itself the first “post-cable” news network. They broadcast regular daily news shows on Facebook Live: Opening Bell in the morning and Between Bells in the afternoon.
9. Collaborate with an influencer
Facebook live is a great opportunity to bring industry thought leaders and influencers on board. Doing so spreads your brand awareness and helps draw in new audiences.
After all, these are recognizable people your target follower should already know and respect. When you bring them on it increases your social proof.
One great example of this comes from Jeff Adams, the host of the Facebook Live show Live Positive. Adams regularly brings on influencers and thought leaders to his show and his audience loves him for it.